If you want them to stop scrolling and pay attention to your video, make sure you kick off with a bang! Use lots of color and movement, show off interesting and popular products, or use text to create intrigue within those first few seconds. If you fail to grab their attention within the first few seconds, the likelihood of losing them goes through the roof. Regardless of the platform, whenever you use video, it's crucial to hook the viewer as soon as possible. If your video reveals all the information, then users have no reason to click through to learn more. That’s why the platform recommends short videos between 6-15 seconds long, as these typically perform best on Pinterest.įrom a strategic point of view, it's always good to leave your viewers wanting for more. However, people's attention spans are short, especially on social media. Technically, you can publish a video that's up to 15 minutes long on Pinterest. Now that you understand how video pins are changing the Pinterest marketing landscape and why they are so important for your business, let's take a look at some of the best practices to help you create engaging video pins that will stop scrollers in their tracks.
They are easy to use as part of your customer retention strategy on the platform.Videos are great for arresting the attention of your target audience.Well-crafted videos help you stand out from the sea of static images on Pinterest.They make it easy to showcase your products/services in action.Videos are an engaging format that is ideal for comprehensive brand storytelling.Here’s a quick summary of the benefits of using videos on Pinterest: This is particularly true for early adopters, and if you are one of the first in your niche to include video pins as part of your marketing strategy, you stand to see massive benefits as a result. With more and more people consuming video content online, it means that if you can create high-quality, engaging video pins, you will be able to boost your conversions significantly. In short, they want more videos on Pinterest.įor a marketer, this is good news. Pinterest also sends a weekly email newsletter titled " Video inspiration! Here's what's trending on Pinterest this week." If you've been using Pinterest for any length of time, then you have probably noticed that the platform really pushes video pins these days, and they’re showing up a lot more in the home feed.Īnytime a user performs a popular search on the platform, video pins show up as the top results. Why Are Video Pins So Important for Your Business?
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Recommended: Be a Pinterest Boss: How to use Pinterest to grow traffic to your blog? In this article, we take a look at everything you need to know about how video pins are changing the game and how you can use them effectively as part of your Pinterest marketing strategy to promote your business. Pinterest is constantly coming out with newer and better ways for marketers to share content, gain followers or subscribers, and drive higher engagement. With over 320 million active users every month - from industry influencers to average users who pin content for personal use - there’s no doubt that this is a powerful platform for marketers looking to reach a wider audience and generate new leads. Today, it has grown into a massive visual discovery tool, and it’s now known as the go-to web and mobile app for sharing content in every category from DIY and fashion to fitness, recipes, and everything in between. Pinterest started as a simple platform for people to share inspiration and ideas on various projects and interests.
Know which Pinterest marketing strategies can get you your targeted audience. With Pinterest Video Pins changing the game on social media platforms, even early-adopters are finding significant benefits as a result.
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